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Social media has taken the internet marketing world by storm with its abundance of capabilities and power. It is no wonder that a large number of companies are investing their time, money and resources in promoting their products on these platforms. However, promotion across the different social channels has its own intricacies that need to be taken care of. One of the most important things to consider here is how to use the various tools that are at your disposal for best results. Some of the more noteworthy social media campaigns that have delivered effective results include: - Promotion across social media is the most popular form of search engine optimization nowadays. It is through this method that you can increase your visibility in the search engines, and consequently, reach out to your target audience. The main advantage of SEO lies in the fact that it uses keywords and key phrases from your website in the form of tags so as to direct traffic to the specific parts of the webs...

Peace is a concept of societal friendship and harmony in the absence of hostility and violence. In a social sense, peace is commonly used to mean a lack of conflict (such as war) and freedom from fear of violence between individuals or groups. Throughout history leaders have used peacemaking and diplomacy to establish a certain type of behavioral restraint that has resulted in the establishment of regional peace or economic growth through various forms of agreements or peace treaties. Such behavioral restraint has often resulted in the reduction of conflicts, greater economic interactivity, and consequently substantial prosperity. "Psychological peace" (such as a peaceful thinking and emotions) is perhaps less well defined yet often a necessary precursor to establishing "behavioral peace." Peaceful behavior sometimes results from a "peaceful inner disposition." Some have expressed the belief that peace can be initiated with a certain quality of inner ...

The Anglo-French term Pes itself comes from the Latin pax , meaning "peace, compact, agreement, treaty of peace, tranquility, absence of hostility, harmony." The English word came into use in various personal greetings from c.1300 as a translation of the Hebrew word shalom, which, according to Jewish theology, comes from a Hebrew verb meaning 'to be complete, whole'. Although 'peace' is the usual translation, however, it is an incomplete one, because 'shalom,' which is also cognate with the Arabic salaam , has multiple other meanings in addition to peace, including justice, good health, safety, well-being, prosperity, equity, security, good fortune, and friendliness, as well as simply the greetings, "hello" and "goodbye". citation needed At a personal level, peaceful behaviors are kind, considerate, respectful, just, and tolerant of others' beliefs and behaviors – tending to manifest goodwill. The term-'peace' originat...

In ancient times and more recently, peaceful alliances between different nations were codified through royal marriages. Two examples, Hermodike I c.800BC and Hermodike II c.600BC were Greek princesses from the house of Agamemnon who married kings from what is now Central Turkey. The union of Phrygia / Lydia with Aeolian Greeks resulted in regional peace, which facilitated the transfer of ground-breaking technological skills into Ancient Greece; respectively, the phonetic written script and the minting of coinage (to use a token currency, where the value is guaranteed by the state). Both inventions were rapidly adopted by surrounding nations through further trade and cooperation and have been of fundamental benefit to the progress of civilization. Since classical times, it has been noted that peace has sometimes been achieved by the victor over the vanquished by the imposition of ruthless measures. In his book Agricola the Roman historian Tacitus includes eloquent and vicious polemics ...

United Nations edit The United Nations (UN) is an international organization whose stated aims are to facilitate cooperation in international law, international security, economic development, social progress, human rights, and achieving world peace. The UN was founded in 1945 after World War II to replace the League of Nations, to stop wars between countries, and to provide a platform for dialogue. The UN, after approval by the Security Council, sends peacekeepers to regions where armed conflict has recently ceased or paused to enforce the terms of peace agreements and to discourage combatants from resuming hostilities. Since the UN does not maintain its own military, peacekeeping forces are voluntarily provided by member states of the UN. The forces, also called the "Blue Helmets", who enforce UN accords are awarded United Nations Medals, which are considered international decorations instead of military decorations. The peacekeeping force as a whole received the Nobel Peac...

Religious beliefs often seek to identify and address the basic problems of human life, including the conflicts between, among, and within persons and societies. In ancient Greek-speaking areas the virtue of peace was personified as the goddess Eirene, and in Latin-speaking areas as the goddess Pax. Her image was typically represented by ancient sculptors as that of a full-grown woman, usually with a horn of plenty and scepter and sometimes with a torch or olive leaves. Christianity edit Christians, who believe Jesus of Nazareth to be the Jewish Messiah called Christ (meaning Anointed One), interpret Isaiah 9:6 as a messianic prophecy of Jesus in which he is called the "Prince of Peace." In the Gospel of Luke, Zechariah celebrates his son John: And you, child, will be called prophet of the Most High, for you will go before the Lord to prepare his ways, to give his people knowledge of salvation through the forgiveness of their sins, because of the tender mercy of our God by whi...

Pacifism edit Pacifism is the categorical opposition to the behaviors of war or violence as a means of settling disputes or of gaining advantage. Pacifism covers a spectrum of views ranging from the belief that international disputes can and should all be resolved via peaceful behaviors; to calls for the abolition of various organizations which tend to institutionalize aggressive behaviors, such as the military, or arms manufacturers; to opposition to any organization of society that might rely in any way upon governmental force. Such groups which sometimes oppose the governmental use of force include anarchists and libertarians. Absolute pacifism opposes violent behavior under all circumstance, including defense of self and others. Pacifism may be based on moral principles (a deontological view) or pragmatism (a consequentialist view). Principled pacifism holds that all forms of violent behavior are inappropriate responses to conflict, and are morally wrong. Pragmatic pacifism hold...

Many different theories of "peace" exist in the world of peace studies, which involves the study of de-escalation, conflict transformation, disarmament, and cessation of violence. The definition of "peace" can vary with religion, culture, or subject of study. Balance of power theories edit The classical "realist" position is that the key to promoting order between states, and so of increasing the chances of peace, is the maintenance of a balance of power between states – a situation where no state is so dominant that it can "lay down the law to the rest". Exponents of this view have included Metternich, Bismarck, Hans Morgenthau, and Henry Kissinger. A related approach – more in the tradition of Hugo Grotius than Thomas Hobbes – was articulated by the so-called "English school of international relations theory" such as Martin Wight in his book Power Politics (1946, 1978) and Hedley Bull in The Anarchical Society (1977). As the mainten...

Peace and conflict studies edit Peace and conflict studies is an academic field which identifies and analyses violent and nonviolent behaviours, as well as the structural mechanisms attending violent and non-violent social conflicts. This is to better understand the processes leading to a more desirable human condition. One variation, Peace studies (irenology), is an interdisciplinary effort aiming at the prevention, de-escalation, and solution of conflicts. This contrasts with war studies (polemology), directed at the efficient attainment of victory in conflicts. Disciplines involved may include political science, geography, economics, psychology, sociology, international relations, history, anthropology, religious studies, and gender studies, as well as a variety of other disciplines. Measurement and ranking edit Although peace is widely perceived as something intangible, various organizations have been making efforts to quantify and measure it. The Global Peace Index produced by ...